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This course is designed to equip aspiring and existing automotive workshop owners with the essential knowledge and skills required to successfully establish, manage, and grow a profitable automobile service business. Participants will learn about business planning, financial management, customer relations, workshop operations, and modern automotive service technologies.
- Basic knowledge of automotive repair and maintenance (recommended but not mandatory).
- Interest in entrepreneurship and business development.
- Willingness to apply business strategies to workshop management.
· Aspiring automotive workshop owners.
· Automotive technicians looking to start their own business.
· Existing workshop owners seeking business growth strategies.
· Investors interested in the automobile service industry.
ü Weekdays: Business strategy, financial planning, and customer relations sessions.
ü Weekends: Practical case studies, business plan development, and workshop visits.
ü Final Assessment: Business proposal presentation and feasibility analysis.
Module 1: Understanding the Automotive Service Industry and Market Trends
Module 2: Business Planning and Setting Up an Auto Workshop
Module 3: Legal and Regulatory Compliance for Workshop Operations
Module 4: Financial Planning, Pricing Strategies, and Profitability Analysis
Module 5: Workshop Layout, Equipment Selection, and Inventory Management
Module 6: Customer Service Excellence and Business Branding
Module 7: Managing Employees and Technician Training Programs
Module 8: Marketing Strategies and Digital Presence for Workshop Growth
ü Full Course: 4 weeks
ü Weekend Fast-Track: Intensive day training.
ü Customized Training: Available for workshop owners and investors.
ü Basic Package: Theory-only sessions – #60,000.
ü Standard Package: Theory + Practical Business Planning –#100,000.
(Group discounts and business coaching available)
By the end of this course, participants will:
1. Understand the Automotive Service Industry and Business Potential
- Analyze industry trends, competition, and customer demand.
- Identify business opportunities in vehicle maintenance and repair services.
2. Develop a Business Plan and Set Up a Workshop Successfully
- Learn how to structure and register an auto repair business.
- Create a roadmap for financial stability and growth.
3. Ensure Legal and Regulatory Compliance
- Understand workshop licensing, tax obligations, and environmental regulations.
- Learn how to protect business interests and avoid legal pitfalls.
4. Master Financial Planning and Cost Management
- Develop effective pricing strategies to maximize profitability.
- Implement budgeting, financial forecasting, and revenue management techniques.
5. Optimize Workshop Layout and Equipment Selection
- Learn about essential tools, diagnostic machines, and repair equipment.
- Understand the importance of a well-organized and efficient workspace.
6. Improve Customer Service and Build a Strong Brand
- Implement strategies for customer retention and loyalty.
- Leverage branding, advertising, and social media marketing.
7. Manage Employees and Technician Training Programs
- Learn recruitment strategies for skilled workers.
- Develop employee motivation and continuous learning initiatives.
8. Grow the Business with Modern Marketing Strategies
- Utilize digital tools to attract and retain customers.
- Expand service offerings and scale the business effectively.